During my studies it became very clear to me that I want to combine Fashion, Brand Identity, organizing and planning in my future job. The topics came together in my final thesis where I researched the possibilities of introducing the American brand, Kate Spade to the European market by creating an experience event; which would translate the Kate Spade brand identity to the new target group.
This is a small selection of my research and final product? Do you want to see more? Open my research and my final product, to see my complete final thesis.